LORD — Reporting Infrastructure System

Context Enterprise clients across LATAM lacked centralized visibility into campaign, content, and brand performance across channels, teams, and markets. ⸻ Problem Reporting workflows were fragmented, manual, and slow, limiting both client visibility and internal operational responsiveness. Teams relied heavily on static reports and disconnected data sources, making real-time analysis and cross-channel evaluation difficult. ⸻ Approach Designed and led the development of LORD (Lunave Online Reporting Dashboards), a centralized reporting infrastructure integrating multi-source marketing and analytics data into a unified operational visibility system. The platform connected: • Facebook • Instagram • Google Analytics • Google Ads • Facebook Ads • Twitter • custom campaign data to support: • cross-brand reporting • channel analysis • campaign visibility • real-time operational monitoring • client communication workflows The dashboards also created direct visibility for internal creative and strategy teams, reducing dependency on delayed reporting cycles. ⸻ Outcome The reporting infrastructure transformed fragmented campaign reporting into a centralized operational intelligence system supporting real-time visibility across brands, channels, and markets. Internal reporting delivery time decreased by approximately 80%, while both clients and internal teams gained faster access to campaign insights, performance visibility, and operational decision-making.